IN-DEPTH MONTHLY ANALYSIS REPORT NOVEMBER 2023  PREPARED BY Executive Summary We recorded 1,043 articles containing children-related issues in Uganda that were published online in November 2023. This is a decrease of 16 articlesfrom those published in the month of October 2023. Of the 1,043 articles published in November 2023, 262 were published under keeping children […]

IN-DEPTH ANALYSIS OF REACH, ENGAGEMENT AND IMPACT OF UNICEF UGANDA ONLINE MESSAGES FOR NOVEMBER 2023 PREPARED BY This report presents an analysis of how and with what impact online publications and social media reported on UNICEF Uganda’s key messages and issues in November 2023.  It also analyses how UNICEF Uganda messages, press releases, reports and […]

PREPARED BY OVERVIEW This report presents findings from the analysis of the coverage of children-related issues in Uganda for the period 1st – 14th December 2023 by various online media platforms. The main method used for analysis was content analysis.      Overall, the analyzed data results show that 442 articles were published online on children and […]

IN-DEPTH MONTHLY ANALYSIS REPORT DECEMBER 2023  PREPARED BY Executive Summary We recorded 842 articles containing children-related issues in Uganda that were published online in December 2023. This is a decrease of 201 articlesfrom those published in the month of November 2023. Of the 842 articles published in December 2023, 329 were published under keeping children […]

IN-DEPTH ANALYSIS OF REACH, ENGAGEMENT AND IMPACT OF UNICEF UGANDA ONLINE MESSAGES FOR DECEMBER 2023 PREPARED BY This report presents an analysis of how and with what impact online publications and social media reported on UNICEF Uganda’s key messages and issues in December 2023.  It also analyses how UNICEF Uganda messages, press releases, reports and […]

PREPARED BY OVERVIEW This report presents findings from the analysis of the coverage of children-related issues in Uganda for the period 15th – 28th December 2023 by various online media platforms. The main method used for analysis was content analysis.      Overall, the analyzed data results show that 347 articles were published online on children and […]

Improving social media performance requires a combination of strategic planning, consistent effort, and engagement, and it’s a process. That’s why it’s important for us to consider the different ways in which we can reach a wider audience, get more people engaging with the content, and obtain high impressions. Impressions, Engagement and Reach: Very important metrics […]

In 2023, UNICEF Uganda’s social media platforms demonstrated a notable good performance in users reached (16,581,985 unique users) and impressions (62,990,757) obtained across all the platforms. UNICEF Uganda got 1,370,341 people engaging with the content you shared on all your social media platforms which is quite low compared to the number of people reached. FACEBOOK […]