IN-DEPTH ANALYSIS OF REACH, ENGAGEMENT AND IMPACT OF UNICEF UGANDA ONLINE MESSAGES FOR DECEMBER 2023 PREPARED BY This report presents an analysis of how and with what impact online publications and social media reported on UNICEF Uganda’s key messages and issues in December 2023. It also analyses how UNICEF Uganda messages, press releases, reports and […]
PREPARED BY OVERVIEW This report presents findings from the analysis of the coverage of children-related issues in Uganda for the period 15th – 28th December 2023 by various online media platforms. The main method used for analysis was content analysis. Overall, the analyzed data results show that 347 articles were published online on children and […]
Improving social media performance requires a combination of strategic planning, consistent effort, and engagement, and it’s a process. That’s why it’s important for us to consider the different ways in which we can reach a wider audience, get more people engaging with the content, and obtain high impressions. Impressions, Engagement and Reach: Very important metrics […]
In 2023, UNICEF Uganda’s social media platforms demonstrated a notable good performance in users reached (16,581,985 unique users) and impressions (62,990,757) obtained across all the platforms. UNICEF Uganda got 1,370,341 people engaging with the content you shared on all your social media platforms which is quite low compared to the number of people reached. FACEBOOK […]
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Prepared by OVERVIEW This report presents findings from the analysis of the coverage of children-related issues in Uganda for the period 1st – 14th January 2024 by various online media platforms. The main method used for analysis was content analysis. Overall, the analyzed data results show that 312 articles were published online on children and […]
