Improving social media performance requires a combination of strategic planning, consistent effort, and engagement, and it’s a process. That’s why it’s important for us to consider the different ways in which we can reach a wider audience, get more people engaging with the content, and obtain high impressions.

Impressions, Engagement and Reach: Very important metrics

When a user interacts with one of your posts, it means they found it interesting or valuable in some way. We need to strive to reach as many people as possible and get them engaging with the content we share because it indicates how well your content connects with your audience. This in turn will contribute to an increase in your following on your platforms.

Here are some Tips to increase reach and engagement on your accounts

1. Consistency in posting: Regular posting is a sign of an active profile.
2. Engagement: Engage with your audience and other users by replying to their posts, questions, and comments, reposting relevant content, and tagging users in your posts.
3. Hashtags: Use relevant hashtags to make your posts more discoverable. Share posts with your brand hashtags to promote them which will increase usability.
4. Visual Content: We do encourage posting content in different media formats; photos, videos, graphics, links, reels, and stories to keep users engaged in different ways.
5. Polls: Polls are a great way to engage with your audience, especially on X.
6. Promoted Content: This allows your content to reach a wider audience which improves brand visibility.
7. Influencer Engagement: Engage with influencers in line with your work. This attracts engagement from a wider audience.
8. SEO Optimization. Use relevant keywords while posting, tags, and captions that will enable your content to appear in top search results.